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I’m sure that Hubspot, and any kind of Hubspot in any case, does what thinks is best for its business. What I’m trying to say is that Hubspot’s content marketing strategy is not the kind of strategy we -as an agency- would quip for most of our clients. Creating content is expensive so creating content without considering ROI is like burning money. All things considered, a focused SEO strategy is a more cost-effective strategy and thus brings the Customer Acquisition Cost (CAC) down. If you care about ROI, budget and money, then you should also care about bringing that CAC down. That said, there will be times when some pieces of your content puzzle don’t always have to translate into conversions.
But more often than not you should create business-related content. Email List The ultimate goal is not just to attract traffic but to attract the right kind of traffic that converts into business outcomes mostly through: Relevant keywords: Identify and target keywords that are popular and directly related to your business and its goals. Long-tail keywords: Incorporate long-tail keywords that are more specific to your products or services to attract more qualified traffic. 3. PPC Vanity metric: Reach/ Impressions High reach or a large number of impressions might look impressive, but it doesn’t guarantee that your ads are reaching the right audience or generating meaningful interactions.
These metrics can’t show how users are responding to your ad content and the true impact of your campaigns. At the same time, the click-through rate (CTR) isn’t enough either. PPC campaigns come with a certain cost, and just measuring traffic doesn’t provide insights into the cost-effectiveness of your campaigns. Indeed, you may have managed to bring high traffic, but at what cost? If the cost per click (CPC) is too high and doesn’t result in conversions, it may not be a sustainable strategy. Meaningful metric: Cost per Acquisition (CPA) This is where CPA comes into play. Instead of just tracking clicks or visits, CPA provides a clear picture of how much acquiring a single customer or lead costs.
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發表於 13:20:42