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Helpful for analyzing platform-specific data, the best way to track social media data is a social media analytics tool. Social media analytics and dashboard tools allow you to track social media data from different networks in one place. Instead of jumping from platform to platform to collect data, social media analytics tools connect to your social media accounts and funnel data to one location. Guide to Social Media Marketing for Businesses Recommendations and tips straight from our subject matter experts! CTA 8 best social media analytics tools for marketers There are dozens of social media analytics tools for marketers.
If you’re new to social media analytics, the numerous options can feel overwhelming. Brazil WhatsApp Number Data That’s why we’ve gathered eight of the best social media analytics tools for marketers and businesses to use in 2024. Sprout Social HubSpot Hootsuite Google Analytics Rival IQ Keyhole Zoho Social BuzzSumo Whether you’re a small to mid-sized business (SMB) or large enterprise, we’ve got you covered. Read on to learn more about some of the best social media analytics tools out there today. 1. Sprout Social Key features: Customizable reports, competitor reports, team reporting Price: Starting at $249/month sprout social analytics Sprout Social’s Analytics tools pull all your social data to one platform.
This option is home to dozens of in-depth analytics tools like automated data collection, customizable reporting dashboards, and tracking tools. You can closely monitor the performance of your social media campaigns and your team. 2. HubSpot Key features: Omnichannel automation, custom reporting, CRM integration Price: Starting at $800/month hubspot social analytics HubSpot’s social media analytics platform says it all in the name: it operates as the main “hub” where all your social data is collected and analyzed. With HubSpot, businesses can track and report on the ROI of their social media campaigns and compare performance across platforms. 3.
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