|
|
To do this, the total revenue must be divid by the total number of customers. The average duration of a contract multipli by the average turnover generates the customer lifetime value. This data is important to understand the effectiveness of the commercial development strategy , the actual growth of the company and its value in the eyes of investors. . Customer acquisition cost How much does it cost to acquire a new customer? To define this figure, it is necessary to calculate the costs incurr by marketing and the sales force - including those for market research, sponsor campaigns and staff costs - and divide them by the number of new customers acquir in a given period.
This statistic, like the CLV, also helps understand the sustainability of the SaaS company's business model. Finally, dividing wedding photo editing service the customer lifetime value by the customer acquisition cost gives us another crucial benchmark; there are those who argue that SaaS companies with a healthy marketing plan should have a CLV three times higher than the acquisition cost. Marketing campaign objectives and results should always be align with the KPIs describ throughout this article. If you want to receive some advice to guide your strategy towards success, click here! We offer you a free and personaliz online consultation with an inbound expert.
Exclusive insights from your marketing agency:chatbot Publish by Ron Benvenisti You can find me on: Updat the:January ,Reading time:minutes marketing agencyIn digital marketing, innovations are the order of the day and, among the tasks of an agency specializ in BB, we undoubtly find the evaluation and experimentation of all the techniques that can prove to be an opportunity for customer success. Chatbots are no exception and fall into the category of innovations that have made their way and consolidat, becoming excellent tools for involving site users, converting leads and qualifying them, making them advance in the purchasing process.
|
|
發表於 13:44:08