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Similarly, if a company's ultimate goal is competitive advantage, a big question remains. The important thing is to set appropriate KPIs that will lead to the realization of your final goals, and to implement the necessary SEO measures toward that goal. Essential purpose of SEO measures To understand the essential purpose of SEO measures, let's consider the purpose of "content marketing," which includes SEO measures as one element. The American organization Content Marketing Institute defines content marketing as follows: “ on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
” (Japanese translation) “Content marketing is the creation and widespread distribution of valuable, relevant, and consistent content to attract and build relationships with a clearly defined audience. Ultimately, the purpose of content marketing is to encourage profitable customer behavior.” Source: Content Special Data Marketing Institute (CMI) As you can see from the above, "improving your site's ranking" or "blindly gathering people" are not the ultimate goals of content marketing or SEO measures. The ultimate goal is to "promote customer behavior by satisfying users, which will lead to sales for the company.
" Even if you can rank high for a keyword with a high search volume, you will not be able to achieve your goal if users are not satisfied and it does not lead to sales. Similarly, no matter how many accesses you collect, it will be difficult to increase sales if the visitors are not interested in your products or services. Correctly understanding the ultimate purpose is also necessary for selecting keywords that will lead to results in SEO measures, and is an important point to remember as a basic premise.
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