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The assets After having established a precise plan, you can proceed with the definition of what is needed to carry it forward: a new company website, new content, new videos, emails, materials... this list can be endless. In this phase it is therefore necessary to decide how to interact with prospects and how to start a conversation with them . The technologies In the s and s, marketing was much simpler: you just needed to talk about the company to as many people as possible, often and everywhere, and wait for the phone to ring. It was expensive and ineffective, but it was easy.
No tracking and little data analysis. inbound strategyToday everything is different and much more Photo Editing Services complicated, so much so that it cannot be performed without the help of cutting-edge technologies. Marketing automation and CRM software like Hubspot are essential for an effective strategy and for analyzing what works and what doesn't . Without efficient software, it will be impossible to know if the strategy is working or if it needs some modification. The expectations Whether you opt for inbound marketing, demand generation or ABM or all , even better), it is necessary to set the right expectations regarding what the company wants to invest and what it expects to obtain as a result.
You shouldn't expect extraordinary results right away. Effort, consistency and dedication are needed to achieve a satisfactory long-term outcome and to create a relationship of trust with prospects. There will be poorly performing campaigns or landing pages , unsuccessful strategies, emails that don't convert, but this will allow you to understand how to improve the strategy and make it effective. With this approach you will soon see positive results: more visits to the company website, more contacts in the database, more marketing-qualified leads and sales-qualified leads, more opportunities and, ultimately, more new customers.
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