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By being direct and deliberate with where you’re sending potential customers, of them taking the action you want them to take. . Drive link equity across your site or app As a proponent of increasing search rankings, number three is my personal favorite. Link equity, or link juice, is the stuff that allows your page to rank in Google’s index, drive traffic, and drive revenue for your business. Here’s how it works, in a nutshell Most of the link equity on your site resides on your homepage. Your homepage is the foundation from which all other pages on your site gain “ranking powe.
So, the better you structure your deep links, or the closer you bring your most important pages to the wedding photo editing service homepage i.e. the fewer clicks, the better , the better chance they will have to rank. In the world of SEO, this is also called information architecture. The amount of link equity your page has equates to the sum and quality of its internal and external links. We’ve talked about internal links above. External links differ in that they come from other websites. If you can get external links to your page from websites that have high domain authority, you give your page a massive boost in authority in the eyes of Google.
Graphic that shows how link juice is transferred between sites So in the above example, Web Page A would have a better chance of ranking based purely on off–page factors than Web Page B. In order to give your page the best chance to rank for the keyword you’re targeting, you need to use the right anchor text. Anchor text is the text upon which you’re linking. So if you were trying to drive link equity to a page targeting the keyword “anchor text,” you would link like this anchor text. example of anchor text for deep linking opportunities The more accurate and relevant your anchor text is to your page’s target.
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