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As such, ranking for implicit keywords across a large service area or in a competitive city is virtually impossible. This changes when a user adds a location modifier to their search, as Google will not use a user’s location as the center radius for the particular search. Instead, Google will use the center point of the location added to the search as the center of the search radius. This makes the proximity/distance factor less influential and allows you to strategically go after various keywords.
See the examples below of DB to Data a search for “auto insurance agency” vs. “auto insurance agency new york.” (My location extension is set to ZIP code 10007 for both searches.) The results differ significantly. auto insurance agency “auto insurance agency” auto insurance agency new york “auto insurance agency new york” Figuring out which keywords you can dominate by using this key metric Now that we know Google ranks businesses differently based on where the search is done and whether location modifiers are used, let’s dig into how you can effectively strategize your local.
I use Share of Local Voice (SoLV), a metric for determining “how frequently your listing shows up in the Map Pack per a given scan radius. The greater the SoLV, the greater your local search visibility,” according to Local Falcon’s website. With SoLV, you can effectively determine how well your business dominates the market for your target keywords. You can also do this for your competition to see how well they dominate the market for your target keywords. This is an invaluable metric that can show you what is actually possible when it comes to opportunities for local ranking and traffic improvements for all your keywords in your given market. Get the daily newsletter search marketers rely on.
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