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But what I’m saying is that marketers should take a different approach – press releases and blog posts should be used in conjunction with each other to get the most out of your marketing plans and goals. The balance between promotion and marketing Gone are the days of the “confrontation” mentality: marketers know that no one perfect content type can achieve all goals and solve all problems. Instead, these marketing tools are combined strategically to provide prospects and customers with the information they are looking for and the data that will influence their behavior.
In a blog we published earlier this year, Brafton content marketing strategist Alex Danoff discussed how content marketing and public relations often merge disparate components into one America Cell Phone Number List another. Public relations - of which press releases are the primary form of content - is essentially promotional, and while content marketing can be lumped under the same umbrella, it is most likely to be used for other purposes - providing analysis, demonstrating expertise, and marketing before buying. But, as Alex says, companies need to learn how to find the right balance between being overly promotional (which may turn customers away from purchasing from your business) and providing the necessary resources to keep them moving along the buyer's journey .
An over-promoted content strategy is unlikely to be successful,” he says. “Companies must create content that satisfies their audience by answering questions and explaining why its products and services are best for them.” When you find the right balance, content writing and PR can support each other perfectly. When you find the right balance, content writing and PR can support each other perfectly. Combine press releases and blogs to get the final result Again, it’s all about determining the right balance between public relations and content marketing to achieve your organization’s goals. First, ditch the “press release vs. blog post” mindset and start planning how to leverage both to get results.
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發表於 13:59:11