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The important thing here is to look at it from the user's perspective. As a product or service provider, you can only provide value if you can prepare not only the information you want to convey, but also the answers to the problems your users want to solve . For example, in the example above, the user who searched for "404 not found" has the following problems. Examples of problems faced by people who encounter a 404 error screen while creating a website I want to know what 404 not found is. I want to know the cause of the 404 error I want to know the solution to 404 error Note that these user concerns can be extracted using various methods . How to extract worries Author's experience Suggested word Q&A sites such as "Yahoo! Chiebukuro" and "Teach me! goo" Competing article I will briefly explain each. Author's experience First, let's think back to whether we have ever experienced something that bothered us.
If you're having trouble, there's a good chance that your users are also in the same situation. Also, as mentioned above, experiences are valuable to users, so there is no reason not to write them down. Suggested word Next, you may be able to discover user concerns from the suggested words. I'll try searching for "404 not found". What are suggested keywords? There are things that are common to all users , such as ``solutions'' and ``causes,'' while others relate to specific needs (situations), such as ``just me'' and ``solution smartphone .'' Q&A sites such as "Yahoo! Chiebukuro" and "Teach me! goo" If you want to collect feedback from actual users, we Find Your Mobile Number List recommend Q&A sites such as `` Yahoo! Chiebukuro '' and `` Teach Me! goo ''. You can understand the user's problems more specifically. Competing article Another option is to look up the content (answers) written in competing articles and try to predict the user's concerns.
Note Reverse lookup from competing articles is just a matter of checking to see if there are any deficiencies. If that's all there is to it, there's a risk that the content will end up being a rehash of another company's content. [4] Set user goals (future image) Once you have identified the user's concerns, set a goal (future vision). To put it simply, it means deciding ``what state should the user be in after reading the article?'' who encountered a 404 error screen while creating a homepage would need to be in the following state. worries goal I want to know what 404 not found is. You can see that 404 not found is an error (you don't have to worry about it in the future) I want to know the cause of the 404 error Understand the cause of the 404 error (prevent future occurrences) I want to know the solution to 404 error Can resolve 404 errors (even if they occur in the future, you can resolve them yourself) However, this is just the minimum value that users want.
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