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That’s a tough ask. After all, a lot of agency time (and energy) gets spent optimizing traffic to the top of the funnel, but you can squeeze only so much out of it. So where’s the next best place to capture some low hanging fruit for the client? By offering landing page and conversion optimization services, you can create wicked new growth opportunities for both you and your clients. According to Jonathan Naccache of Montreal’s Webistry, offering landing page services let them accelerate client success: It was a very natural decision that was born out of necessity.
Optimizing on the ad/campaign level just isn’t enough these Fax Lists days, especially when you’re managing large ad spends.for our customers’ success, and this was the best thing. As Webistry know well, landing pages let you deliver more mileage out of your existing campaigns and ad spend, something that the client may not have previously considered to be even possible. Why Landing Page Services Are Your Next Win A 2017 study from SoDA and Forrester asked agencies which strategies would have the most significant impact over the next 2-3 years.
Though talent took the top spot, a whopping 47% said that “developing new services/capabilities” is key to their evolution. SoDA and Forrester survey results showing new services/capabilities at 47% Extending your menu of offerings can have significant effect on your agency’s growth (via Databox). And, more importantly, their clients agree. This year, Hanapin Marketing’s State of PPC report asked brands what they wished agencies did better. 41% of them said “Innovative Techniques” (as in, “is my agency using the right tools or platforms?”) as their answer: 41% of brands told Hanapin they value innovation In short, your clients want you to be identifying new tools and techniques that can take their ROI into the stratosphere.
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