Transitioning to a brand communityatthecore model By

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Handle with the hashtag shotongopro. Brand community  Screenshot of GoPros social media page Source The brand encourages users to submit photos and videos to win cash prizes. GoPro subscribers get double the reward encouraging more users to join the inner circle. Brand community  GoPros discussion board Source Both of these strategies have helped GoPro become the goto choice for adventurers and travel influencers.


Peloton Brand community  Woman riding a peleton bike Source Peloton technically a fitness business wants to be known as a health and wellness brand amongst its audience. The brands meteoric growth during the pandemic can be largely Email Data attributed to its loyal user base sharing their personal experiences with the brand. Pelotons Chief Marketing Officer Dara Treseder shared their approach to brand building with CNBC …for us that intentional cultivation of community is really focused on finding where there are organic sparks of connection within our member base and then kind of pouring fuel on that … shining a spotlight on those things. The company also uses its famous team of instructors to frequently connect with members across social media platforms.



positioning your brand community at the heart of business operations and weaving it seamlessly into the customer support framework you can enhance user experience. Use intelligent search tools to ensure that communitydriven insights are easily accessible often preempting the need for customer support channels. But beyond these strategies the key lies in genuine wholehearted commitment. Remember these steps to build a brand community that your most important customers want to be a part of Ensure strategic alignment Dedicate ample resource Choose the right platform Leverage your website Create a crosschannel experience Adopt a customercentric approach Act on customer feedback Empower active participation Create tailored experiences Engage with members consistently Extend engagement to the real world Make it extremely accessible Run crosspromotion campaigns