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Kawasaki and asking him to join your next webinar. Establishing relationships takes time and effort, and initially, it might not be possible to snag the speakers you want. However, when planning and producing webinars, you should strive to feature the most respected, well-known guests you can, and – see our first point – give away your best tips, advice, and strategies during the webinars themselves. 5. Use Managed Placements in Display Campaigns These days, display advertising sometimes gets a bad rap. Display certainly has its limitations (and unique advantages), but many advertisers overlook the power of Managed Placements in their Display Network campaigns.
Demand generation Google Managed Placements Image via Google If you’re not familiar with them, Managed IT Numbers Placements allow advertisers to control the audience their display ads are shown to more effectively by specifying where their ads appear, limiting their reach to individuals who are more likely to respond positively to them. Think of them as a more targeted approach to display, rather than the somewhat scattershot approach of regular display ads. As the primary purpose of display campaigns is to raise brand awareness, display can be a highly effective part of a wider demand generation campaign.
You’re not necessarily looking for conversions from display (though it’s always nice), but rather increasing mindshare and promoting your brand, both of which are strengths of display campaigns. With Managed Placements, you get these benefits combined with additional control over who sees your ads, which can make this ad type even more effective. 6. Leverage the Power of Display Remarketing to Build Brand Awareness To many marketers, remarketing is a powerful strategy for increasing conversion rates. While you should be remarketing with a view to increasing conversions, remarketing is also a remarkably powerful brand awareness-building tool. Demand generation this principle in a recent post about remarketing, and provided an example from WordStream’s traffic that excellently illustrates the power of this technique.
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